![]() ![]() MSCHF has signed for representation with CAA, led by a team fronted by partner Kevin Huvane and Christian Carino. TikTok's North Star Boys Sign With WME (Exclusive) But they made an exception last week and three members of MSCHF’s brain trust - chief revenue officer Daniel Greenberg and chief creative officers Lukas Bentel and Kevin Wiesner - logged on for a virtual interview with The Hollywood Reporter because there’s news to share. The press-shy strategy has worked well over MSCHF’s five-year history, as much of what they create sells out, goes viral, causes controversy or dominates the cultural conversation. Staff at MSCHF - the hard-to-categorize Brooklyn-based collective infamous for weekly product drops that have included Lil Nas X’s controversial Satan Shoes (made using real blood), Guns 2 Swords (a gun buyback program that offered a sword made from donated and melted firearms) and Severed Spots (a collection of 88 dots fashioned from a chopped up Damien Hirst painting) - rarely do interviews. ![]()
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